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From the press release:“Ification” presents a collection of seven highly diverse tracks that revolve around dense, filmic and eerie atmospheres, without ever drifting into obvious or simple harmonies. As in his previous work, Pure takes from music history whatever serves his narrative needs and appropriates it through his very own sound-mangling strategies. Complementing this approach, here, and for the first time in his work, there is a very tight integration of various instrumentalists, whose recordings — produced for this CD — are often the compositional base of the tracks.
Review from modisti.com: Known for pulverising works on the Mego label like Noonbugs and The End Of Vinyl, Austrian sound sculptor and former member of the notorious Ilsa Gold, Peter Votava returns to his noisy oeuvre via the excellent Cronica label, this time toting dark ambience, digitally remodelled guitars (sampled from the fretboard of Digital Hardcore survivor Christoph De Babalon) and plenty of ear-melting microsonic experimentation. This one gives KTL a run for their money in the experimental metal stakes. Powerful stuff. […] Highly recommended.
Review from Vital Weekly: „Something entirely different is the latest album by Pure, from Vienna. He works under various guises, and this is fourth Pure CD, following ‚Noonbugs‘ on Mego for four years ago. Seven pieces of electronic music, six of them recorded with the help of others, like Christoph de Babalon on guitar samples, Martin Brandlmayr on drums, the screams of Alexandra von Bolzn and Anke Eckardt on bass guitar. What Aubrey lacks in variation is made up here by Pure. The heavy start of ‚Fire‘, into to post nuclear war zone with no survivors of ‚After The Bomb‘ (an appropriate title), Pure takes the listener on a ride that ranges from subtleness to the utter crude, which ends with the nightmares of ‚Iron Sky‘. Excellent music for b-movies that deserve a-music. Certainly not always ‚pleasant‘ in terms of nice background music for your living room, but unpleasant music to make your life a bit easier and less painful.“ [FdW, Vital Weekly]